Salary by state
Best for queries like 60k after tax or 100k after tax by state.
State-first research
Best when location is fixed and you want to test multiple salaries inside one state.
Paycheck intent guides
Best for monthly, biweekly, weekly and filing-status questions that used to get weak intent matches.
What changed: the homepage now pushes users into clearer clusters instead of pretending one page can rank perfectly for every salary, state, city and paycheck query.