Start with the customer’s questions.
Write down who your website is for, what they need to understand and the action you want them to take. A service business might need a quote request; another business may need a booking or a clear product explanation. That decision shapes the structure.
Gather reliable content.
Prepare your service descriptions, contact details, operating area and real photographs of your work. Confirm permission to use photographs and customer feedback. Keep a separate list of any claims that need checking, such as certification or emergency availability.
Identify what already exists.
If you have a website, list important pages, forms, integrations and search properties. Access to existing search data can help identify URLs worth preserving during a redesign.
Agree who will do what.
Clarify who writes copy, supplies images, reviews the preview and manages content after launch. Ask how hosting, domains, maintenance and custom functions are scoped. A written proposal should make responsibilities clear.
Try the administration workflow.
Ask to see how a supported page, project or image is edited. The useful question is whether the tasks you will actually do are manageable. Tell us about your project and we can discuss a suitable scope.
